introduction

Hi! I’m Shelby. 

I’m a brand strategist, and have been for over 5 years. I’ve worked at advertising agencies, branding and design shops, on the client side, and in a freelance capacity – a lil bit of everything. 

I believe in the power of brands. I believe that a good brand solves a problem for people, knows their audience, and is intentional and consistent in how they present themselves to the world. 

The world of brands is vast. There are countless corners to explore, and that’s what I intend to do here. Stay tuned for posts where I’ll investigate, interrogate, and articulate my POV on various brand-related topics.

Bye for now!